Sosiologi Jurnal Penelitian dan Pengabdian Kepada Masyarakat

Hambatan Sosial Budaya dalam Pelaporan Kekerasan Seksual di Kabupaten Pohuwato

Rahmat Ladiku — 2026-05-11

Sexual violence is often underreported because reporting decisions are shaped not only by the availability of formal services but also by social relations, stigma, trust, and local norms. This article analyzes socio-cultural barriers that influence the reporting of sexual violence in Pohuwato Regency, with empirical attention to Marisa and Buntulia Districts. The study uses a descriptive qualitative approach based on field data collected through semi-structured interviews, non-participant observation, and documentation. Informants were selected purposively from the local women and child protection service, district government, and community elements relevant to the reporting and handling process. The data were reduced, organized thematically, and interpreted through an interactive qualitative analysis. The findings identify four interrelated barriers. First, limited public understanding of the role and reporting mechanism of UPTD PPA weakens institutional trust. Second, fear of stigma and social consequences makes prospective reporters delay or reconsider formal reporting. Third, the social standing and familiarity of perpetrators may produce disbelief toward victims and strengthen social pressure. Fourth, norms that frame sexual violence as a private family matter encourage informal settlement and may interrupt formal reporting. These mechanisms help explain why official case figures cannot automatically be treated as the full magnitude of sexual violence. Strengthening reporting therefore requires not only accessible institutions but also continuous community education, trusted local protection networks, confidential victim-centered services, and interventions that challenge social pressure against victims.

Modernisasi Pertanian dan Dinamika Kesejahteraan Buruh Tani

Sandrilan H. Yanji — 2026-05-20

This study aims to analyze farm laborers' responses to changes in the labor system resulting from agricultural modernization and the resulting welfare dynamics in Lakeya Village, Tolangohula District, Gorontalo Regency. The research employs a qualitative method with a descriptive approach, where data were collected through field observation techniques, in-depth interviews with farm laborers and landowners, and documentation as supporting data. The results indicate that the application of modern harvesting tools, such as threshers and combine harvesters, has a significant impact on the agricultural production system. The use of these machines has proven capable of increasing work efficiency, accelerating the harvesting process, reducing labor costs, and minimizing harvest losses for landowners. This modernization is also considered capable of improving overall productivity and the effectiveness of farming management. However, behind this increase in productivity, there are socio-economic consequences experienced by farm laborers. The use of harvesting machines reduces the need for manual labor, thereby increasingly limiting employment opportunities for traditional harvest laborers. Consequently, the income of farm laborers has decreased, particularly for elderly laborers and gleaners who depend heavily on the conventional harvesting system. On the other hand, younger farm laborers tend to show an adaptive attitude by diversifying jobs, seeking employment in other sectors, or learning agricultural machinery operation skills. Overall, agricultural modernization brings a dual impact—namely increased productivity alongside the emergence of welfare inequality—thus requiring empowerment and training programs so that the benefits of modernization can be felt more fairly and evenly.

Dampak Digitalisasi Usaha di Kalangan Pengusaha Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Tamalate, Kota Gorontalo

Ira Riany Gani — 2026-05-21

The adoption of digital technology serves as a strategic approach for Micro, Small, and Medium Enterprises (MSMEs) to strengthen competitiveness, expand market reach, and increase revenue, despite persistent challenges in digital literacy, technological infrastructure, and entrepreneurial adaptability. This study aims to analyze the impact of business digitalization on MSME entrepreneurs in Tamalate Urban Village, Gorontalo City. A descriptive qualitative method was employed. Data were gathered through observations, interviews, and documentation with MSME actors, and subsequently analyzed using data reduction, data display, and conclusion drawing. The findings indicate that digitalization exerts a positive influence on MSME development, particularly in promotion and marketing via platforms such as Instagram, Facebook, TikTok, and marketplaces. Digital adoption broadens market reach, streamlines customer communication, accelerates transactions, fosters product creativity and innovation, and raises business income. Nevertheless, entrepreneurs encounter obstacles, including heightened competition, limited digital competencies, the demand for consistent content creation, and suboptimal hardware and internet infrastructure. This study concludes that business digitalization significantly affects the marketing, economic, and social facets of MSMEs in Tamalate Urban Village. Its effectiveness fundamentally hinges upon entrepreneurs' adaptive capacity, social environment support, and the enhancement of digital literacy.

Strategi Pemasaran Pedagang Terang Bulan/Malabar di Tengah Maraknya Persaingan Usaha Kuliner di Era Digital Kota Gorontalo

Anisa Adam — 2026-05-22

This study examines the marketing strategies of terang bulan/malabar vendors in responding to culinary industry competition in the digital era in Gorontalo City. A descriptive qualitative approach was employed. Informants, comprising vendors and customers, were selected through purposive sampling. Data were collected via observation, in-depth interviews, and documentation, then analyzed using the Miles, Huberman, and Saldaña interactive model (data reduction, data display, and conclusion drawing), with credibility verified through source and method triangulation. The findings demonstrate that vendors integrate conventional sales practices with digital technology. Social media and instant messaging platforms (Facebook, Instagram, WhatsApp) are utilized to broaden promotional reach, disseminate product information, expedite services, and maintain intensive communication with consumers. In managing market competition, vendors implement product differentiation through diverse flavor options, topping innovations, enhanced raw material quality, and the preservation of signature tastes. Furthermore, customer loyalty is sustained through hospitable service, continuous communication, responsiveness to consumer preferences, and the use of digital channels to maintain relationships. The findings conclude that digital adaptability, sustained product innovation, and the maintenance of customer social relations are vital determinants in preserving business continuity and reinforcing vendor competitiveness amidst heightened culinary competition.

Strategi Bertahan Hidup Nelayan Tangkap di Danau Limboto

Milawati Hasim — 2026-05-23

The ecological degradation of Lake Limboto—marked by surface area reduction, siltation, pollution, and water hyacinth proliferation—has significantly decreased fish catches and income, threatening household livelihoods. This study aims to analyze the survival strategies of capture fishermen in Lake Limboto, specifically in Dembe I Urban Village, Gorontalo City. A descriptive qualitative method was utilized. Data were gathered through observation, in-depth interviews, and documentation, then analyzed using the Miles and Huberman interactive model (data reduction, data display, and conclusion drawing). The findings indicate that fishermen implement diverse survival strategies: intensification (prolonging fishing hours and expanding fishing grounds), diversification (farming, trading, and odd jobs), and mobility (transitioning to marine fishing for nike fish). Additionally, fishermen adopt social strategies by leveraging family support and social networks, alongside utilizing social media for catch marketing. These findings emphasize that ecological degradation exerts significant socioeconomic repercussions on fishermen. Consequently, sustained collaboration among the government, local communities, and relevant stakeholders is imperative to preserve Lake Limboto and secure the economic viability and livelihoods of fishing households.